You subtract 20% from 100% because a 20% profit means the break-even costs can only be 80% of the fee. So the $120/hr break-even rate represents 80% of your billing rate.
Billing rate = $120 ÷ 0.8 = $150/hr
Hours = $30,000 ÷ $150 = 200 hours
If you do $120 × 1.2 = $144, that’s a 20% markup on cost, which equals only 16.67% profit on the fee (not the 20% profit margin the question is asking for).
Hope this helps
Kiara Galicinao, AIA, NCARB
Product Coordinator Black Spectacles
It is a little tricky and I still don’t get why this is done with 80% and 20% to 100%. Why is it not 100% and 120%?
So if $120 - 100%,
This seems intuitive to me but gets the wrong answer. How did you get 16.7%? when I take 20% of $120 it equals $24. so adding that would be 120+24 = $144.
$120 - 100%
X - 120%
X= $144
For the same amount of hours ( 250) for $144 you would get a profit of 20% (120%). 144x250= 36000
witch is a profit of 6000 = 20%.
and if you got the other way around ( the question was how many hours do you need to get a profit of 20%) than I took the total 30K divided by $144 = 208.
@sevanb I see your confusion - the issue here is what the 20% is of. Your method ($120 x 1.2. = $144/hr) is a 20% markup of the cost. However, the question is using a 20% profit margin on the fee (profit = 20% of the revenue); which is why the fee is split into 80% cost + 20% profit = 100% total fee.
Think of it this way: the total fee is $30K (100% of the fee). The profit is included in that amount, not in addition to the amount.
Here’s why $144/hr gives 16.67%, not 20%, on a $30K fee:
Hours = $30,000 ÷ $144 = 208.33 hrs
Cost = 208.33 × $120 = $25,000
Profit = $30,000 − $25,000 = $5,000
Profit margin = $5,000 ÷ $30,000 = 16.67%
For the specified 20% profit margin, profit must be $6,000 (0.20 × 30,000), so only $24,000 can go to cost:
Billing rate = $120 ÷ 0.8 = $150/hr
Hours = $30,000 ÷ $150 = 200 hrs
I know it’s confusing, and it might be a bit different than you’re familiar with in practice. But remember, for the ARE you need to answer questions in the way that NCARB wants you to.